PERFORMANCE CHRYSLER JEEP DODGE RAM OF BELLEVUE
Bellevue, NE | 2014
30,380 sq. ft.
CWPA worked closely with multi-repeat client Performance Auto Group to provide their customers with a personalized buying experience in a setting that differentiates itself from other dealership as well as the standard out-of-the-box store. With over 20 years of auto dealership experience CWPA was able to work within corporate design and brand standards to ensure all program elements were included but also bring individual identity to the facility. The metal panel skinned exterior blends the branded entry portal with the addition of sun shading devices to protect occupants from the strong western exposure.
The lavish interior finishes create a richness and warmth, while acting as a backdrop to complement the cars on display. The undulating ceiling feature invites customers farther into the space to explore all amenities the dealership has to offer. A color changing LED washed and sculpted wall draws customers to the complimentary beverage and snack station deep within the public space. While their vehicle enjoys the care of highly skilled technicians in the vehicle service department, guests can maximize the use of their downtime at business workstations, or choose to relax and take in the captivating linear fireplace. While parents are finding the new family vehicle, kids have a place of their own to enjoy movies or games.
Photographs by Kurt Johnson Photography